Sack Lunch Productions, Inc. (OTC PINK:SAKL), a publicly traded entertainment company with operations in event management, announced that it has signed a Letter of Intent to acquire substantially all assets of Cool Events, LLC. Cool Events currently operates 5 wildly successful brands including: Terrain Race, The Bubble Run, Black Light Run, Foam Glow, and Black Light Slide. The brands owned by Cool Events hosted in excess of 120 events in 2016 and is on track to host 138 events in 2017.
The Cool Event brands generated over $20M in gross revenues for the year ended December 31, 2016. Cool Events is on track to generate north of $22M in revenues in 2017, with projected EBITDA in excess of $2M. Cool Events is reporting gross assets in excess of $4M. The assets consist primarily of cash, merchandise, and equipment. Estimated liabilities are represented to be no more than $500,000, excluding any deferred revenue liabilities. All financial statements provided by Cool Events are unaudited and will be subject to adjustments based upon the requirements of GAAP.
The Acquisition of Cool Events is expected to more than quadruple the scope and size of SAKL’s operations in 2018. The Letter of Intent outlines a transaction that contemplates the issuance of a secured promissory note for $5M and the issuance of restricted Series A Preferred Stock with a face value of $9,725,400. The transaction also calls for the transfer of certain common and others shares to be transferred to the owners of Cool Events. The Letter of Intent further calls for the appointment of William Spata to the position of CEO and Director, as well as the appointment of Brogg Sterrett as an Executive Vice President of Operations and Director.
CEO of SAKL, Richard Surber, commented, “The proposed transaction, if consummated, will be a game changer for shareholders of SAKL. Based upon the initial proposed schedule of events for all brands coupled with the operational infrastructure and marketing model that is expected to be deployed for the 2018 season, we could very realistically be looking at the event subsidiaries generating upwards of $40M in gross revenues, with EBITDA exceeding $5M by the end of 2018. We have been working closely with Cool Events for nearly a year at this point. Over this time, I feel that we have established a rapport with the Cool Events team that will be invaluable in moving this transaction to fruition. I am ecstatic over the prospects of this combination.”
William Spata, CEO of Cool Events, commented, “I have a high-level confidence that Cool Events coupled with the current Sack Lunch brands can be one of the largest conglomerates of experiential events in the United States. My intent is to fully deploy our proprietary marketing systems, and our operational know-how to scale not only the number of events, but the participation levels to substantially higher levels on a per event basis. We have already witnessed the power of these principles, not only with our events, but also at several of The Lantern Fest® events that have doubled or in one instance tripled the number of participants, in part to our digital ad efforts.”